Avaeda - 60+ meetings in 2 months

Who is Avaeda?

Avaeda is a two-year-old company whose product is a writing AI specialized in drafting technical bid responses for tenders. After eighteen months of development, the product has been on the market for a few months - and already has around fifty customers.

Starting point & blockers

In the middle of its commercial launch, Avaeda needed to generate demand fast and at volume for a brand-new product. The challenge: feed high-performing SDRs with qualified meetings, with no downtime, to turn launch momentum into pipeline.

Why BuildYourSales

Pierre was looking for a reliable provider with genuine communication - "when communication is good, it's too rare not to hold on to it." Our availability and our ability to re-tune the file every month based on field feedback made the difference, on a 12-month engagement.

What we put in place

We feed Avaeda's SDRs with laser-targeted data, optimized continuously.

• A base of around 1,200 contacts laser-targeted on Avaeda's ICP.
• Monthly optimization of the file based on SDR feedback.
• A sustained cadence for high-performing SDRs, with no downtime.
• A 12-month engagement, steered and re-tuned continuously.

Results & ROAS

Avaeda runs 6 to 8 meetings a day - peaking at 10-15. Over two months: around 70 meetings generated and roughly thirty deals signed, all during a product launch. A calendar booked two weeks out across first calls, demos, closings and onboardings.

6-8

meetings per day (peaks at 10-15)

~70

meetings generated in 2 months

~30

deals signed

12 months

engagement, file re-tuned every month