BelOrder - targeted outbound prospecting

Who is BelOrder?

BelOrder builds ordering solutions for the restaurant industry: self-order kiosks and click-and-collect. Its target: restaurant chains with 10 to 30 points of sale in France, looking to streamline ordering and lift average basket size.

Starting point & blockers

BelOrder relied mostly on inbound marketing. To accelerate growth, it needed a proactive outbound channel into a precise segment - chains with 10 to 30 points of sale. A fragmented market, where a restaurant's ordering setup is rarely identifiable from the outside and where you have to win against systems already in place.

Why BuildYourSales

BelOrder wanted genuinely personalized outbound - not mass dialing - fueled by data and integrated with its existing marketing sequences. That's exactly our approach: data-driven targeting, cold calling prepared prospect by prospect, and integration with the rest of the acquisition setup.

What we put in place

We built a tailored outbound engine, run over six months.

• A laser-targeted base of restaurant chains with 10 to 30 points of sale, qualified by hardware compatibility.
• Personalized cold calling: prospect research, size, equipment and decision-makers prepped upfront.
• Pre-qualification to speak only with genuinely reachable accounts.
• Integration with BelOrder's multichannel marketing sequences, with monthly reviews.

Results & ROAS

The campaign is live: the laser-targeted base is in place, the personalized prospecting playbook is operational, and the first call waves are underway. The engagement runs over six months, with monthly reviews to refine targeting and messaging from field feedback - the first qualified meetings are expected within the first weeks.

10-30

points of sale per targeted chain

6 months

outbound pilot, monthly reviews

Multichannel

personalized cold call + integrated marketing