Codaitec - 17 qualified meetings in 3 months
AI-targeted cold calling to launch the PPS solution across industry.
Who is Codaitec?
Codaitec is a ~15-person French SME specialized in automatic lubrication and greasing systems for industry (France and export). By integrating the Carvel brand - mechanical greasers for petrochemical compressors - Codaitec became a manufacturer. Its PPS solution (Press Pet Solution) lubricates industrial presses with a ceramic lubricant that drastically cuts consumption.
Starting point & blockers
Codaitec runs a small sales team, sized for its niche markets. When launching its PPS solution, it needed momentum and booked meetings - with no obvious target. A triple challenge: identifying plants equipped with presses (invisible through an industry code), framing a message for maintenance managers and plant directors, and overcoming the skepticism of technicians with decades-old habits faced with a claim as bold as -95% consumption.
Why BuildYourSales
Codaitec and BuildYourSales met at the Siane trade show in Toulouse. The need: a partner able to process complex data with AI to isolate the right plants, and to tailor the messaging to a technical, skeptical audience - where an in-house team had neither the time nor the tooling to do it at scale.
What we put in place
Over a three-month engagement, we built Codaitec's meeting-booking machine.
- Large-scale data processing and AI re-qualification to identify plants equipped with presses, invisible through an industry code.
- Segmented messaging for maintenance managers, then operations and plant directors.
- A pitch designed to overcome skepticism toward a breakthrough claim (-95% consumption).
- An operated cold-call campaign, with technical support on the arguments.
Results & ROAS
From the very first month, meetings started landing. In one quarter: 17 qualified meetings and projects to equip around sixty presses, with a first press already installed. Codaitec sells both the system and the lubricant - with a 5-year warranty extension - a recurring, high-ROI model. The group's HQ (Belgium, Germany, UK) has already praised the profitability, and a partner asked for our contact details.
- 17
- qualified meetings in 3 months
- ~60
- presses in the equipment pipeline
- 1st
- press already installed
- 5 yrs
- warranty - recurring system + lubricant revenue
Hear it from the client
« Build Your Sales is a good solution, a good approach - and solid work that got done. »
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