IT Link - 957 meetings in 5 months

Who is IT Link?

IT Link is an IT-services firm (ESN) specialized in web and mobile development, R&D and digital expertise. On the sales side, the team is led by Thierry Lefebvre, Christophe Delort and Matthieu Girard, heading around thirty reps.

Starting point & blockers

IT Link wanted to structure its prospecting into demanding new sectors - defense, healthcare, energy. The problem: little visibility on the right contacts inside very large organizations, real difficulty segmenting personas by sector and function, and sales resources to optimize against the scale of the target.

Why BuildYourSales

IT Link needed intelligent targeting and CRM optimization to pinpoint the right decision-makers and lift its prospecting conversion rate - exactly the heart of our approach: turning a complex, fragmented target into a list of genuinely reachable accounts and people.

What we put in place

We industrialized IT Link's targeting across its priority sectors and structured its data for the sales teams.

• AI classification of job titles: 36,000 variations reduced to 5 precise tags.
• Sector-qualified database: defense, energy, healthcare, insurance.
• Segmentation by key function: CIO, R&D directors, project directors, business/technical owners (MOA/MOE).
• Multi-site approach for large groups (Thalès, Safran).

Results & ROAS

Prospecting that's finally steerable on complex accounts: 25+ new accounts opened, a target of 3 qualified meetings per week now run in-house, and a prior sales challenge that had already generated 1,000 meetings. The setup is ready to scale with an optimized approach.

957

meetings generated in 5 months (managed campaign)

36,000 → 5

job titles classified by AI into tags

25+

new accounts opened

3/week

qualified meetings targeted in-house