Les Érudits - 5.9× ROAS on outbound

Who is Les Érudits?

Les Érudits is a B2B language-training company that has worked with businesses for several years. Their target: HR directors and HR managers, across every sector that funds training plans for its teams.

Starting point & blockers

Before we stepped in, the sales cycle rested almost entirely on the founder. The result: blurry, un-attributable performance - and above all, no way to scale. The founder was the face of the brand; he couldn't book more meetings, so growth hit a ceiling. The sales process and lead generation had to be rebuilt from the ground up.

Why BuildYourSales

Les Érudits needed to take sales out of the founder's hands and turn it into a predictable machine run by experts. Our hands-on cold-calling experience and our "mathematical" approach to prospecting - where every contacted lead yields a predictable number of meetings - matched exactly what they were after: a partner invested in their results, not just a list vendor.

What we put in place

We rolled out our BuildYourSales offer: a complete prospecting system, run by our outsourced experts.

• Audit & CRM: full revamp and automated sequences (nurturing, no-show handling).
• Multichannel prospecting: cold-call and email campaigns run by our experts.
• Internal playbook: a repository of scripts and angles to make the know-how last.
• Funnel optimization: full alignment from lead generation through to closing.

Results & ROAS

Switching to a mathematical approach to sales paid off. Over two years, €40,068 invested in outbound generated €235,000 in revenue - a ROAS of roughly 5.9×. Growth is now predictable, steerable down to the individual meeting, and ready to be internalized thanks to the playbook.

14

qualified meetings / month on average

53

meetings held in Q1 2025 alone

+15% → +25%

revenue via outbound (year 1 then year 2)

3.5%

meeting-booking rate on contacted leads